Drafting AND Planning

Lip Syncing 

As we can see from this Jamie T If You Got The Money Video Lip Syncing is used frequently. I want to attempt to use it in my music video because it seems that a lot of Indie Pop Artist use it. Although it would be hate to ensure that it looks right and in time with the music I want to use my friend Ryan as one of the singers within the video. As he also likes Jamie T I believe he can make the lip syncing look believable as he knows the pitch and speed of the song therefore will stay in time. Another video were lip syncing is used is in Swim Deep's 'King City.' Direct Address is used when filing this video while lip syncing so it is vital that the syncing is perfectly timed other wise it will not look realistic.            If You Got The Money 

Organisation

As I also have to have an accompanying magazine front cover to go with the video I have been read a popular 'Indie Pop' magazine called 'NME.' This is a particularly issue featuring the artist 'Jamie T' As we can see a lot of stereotypical codes and conventions are used such as:

• Masthead
• Cover Line
• Screamer 
• Direct Address 
• Puff
• Pug
• Bar-code
• Web Link

To ensure that the magazine looks like it has been done professionally I will include all these techniques to captue the genre though the magazine just like NME have done here.

Drafting and Planning

https://www.surveymonkey.com/summary/Od7AzQTmANvxbNQSmsC8ibHzMm9coGVZMGKUGvjhCoLarvz6MWbfqZmbvf014M7e
This is a link to my survey monkey questionnaire.
I have asked what the public would want to see within the music video and used 5 questions which would benefit my organisation when it comes to filming. These 5 questions are:

• What would you expect to see in a stereotypical Indie Pop music Video?
• On a scale of 1-5 whats do you think is the most important feature of a music video?
• What is the average age range for the indie music genre?
• What is more important? The quality or the quantity?
• Would you expect to see a whole band lip syncing in a music video?

I have then posted this link to my social media account on Twitter to get peoples opinions.
https://twitter.com/paddyyhickeyy/status/786566173655601152

Research and Planning

Jamie T

RATBOY -Fake ID                           JAMIE T- Dont You Find

This is an example for a artist similar to Jamie T within the genre Indie Pop. As you can see from these photos the artist RATBOY And Jamie T have a very similar style therefore I will use his videos to be very heavily inspired. Personally, I believe they have both captured the indie genre very well within these style therefore for the lip syncing part of my video I will show my artist in:

• A Baseball Cat
• Skinny Black Jeans



RATBOY


• Trainers   

I want to ensure that I capture the genre well using:

• Location
• Setting
• Style
• Clothing
• Accessories 

Drafting and Planning

 

I have been quite set on creating a music video based on the song Kate Nash-Foundations but recently I have been looking into others songs especially by an artist called Jamie T. This is because of the message behind Foundations. It is stereotypical break up song and I wanted to create a video with a upbeat message. As we can see from this example of someone elses A2 work featuring this Kate Nash song it has a very clear theme of relationships. A song which I am very interested in creating a video for is Emily's Heart by Jamie T. Although it has a very similar style and pace to Foundations I am hoping to explore different themes such as childhood and innocence.

Drafting and Planning

As we are only in the early stages of the overall project I want to ensure that my end piece is professional and is up to the best standard possible which means being prepared. I have been lookin into possible locations where I could film my video. As previously mentioned I am hoping to film on a beach therefore I was thinking of a place called Clevedon. I believe it captures the indie conventions because of its quiet, peaceful feeling. As shown in this video, it is also Filmed on a beach. Very similar therefore meaning I would be heavily inspired by the original.     Emilys Heart

Drafting and Planning

Initial Ideas 

These are my first plans and ideas for a song by Jamie T called Emily's Heart in which I am hoping to create a successful and professional music video for. I am going to be heavily inspired by both videos shown (Original and A2 Cover.) I am going to feature a child on a beach and he is going to put a message in a bottle and send into the sea. It will contains his mothers ashes. I am then going to use a variety of shots showing the child and mother at their favourite places to visit and the mother will slowly fade away out of the shots showing that she is deceased. I am going to do this as it is a very sad song and this video would run parallel to the lyrics. As the picture shows Jamie T is an indie artist but this video will not follow the stereotypical Inide music video codes and conventions.               .Emilys Heart Original.