Research into Similar Products

This is a song by a a band called 'Florence and the machine.' They are very similar to the artist who I have chosen to base my music video on. The genre of 'Indie Pop' is portrayed perfectly in both the song and video and has the usual codes and conventions of a song in this genre. The pace of the song is almost identical in the way of 'Kate Nash-Foundations' Therefore when looking on what to add to my video I will use this artist of a way of being influenced.                                                                                   Florence and the machine- Ship to Wreck

Research and Planning- Kate Nash

Kate Nash is currently signed to 5 record labels called:

• Moshi Moshi Records
• Fiction Records 
• Island Records
• Dine Alone Music Inc. 
• The Island Deaf Jam Music Group

I am going to research these 5 labels to find out similar artistes who have been signed within my genre so that i can take inspiration from these artistes.

Fiction Records- Artists such as Tame Impala, The Cure, Maccabees, Crystal Castles and Elbow are all signed to this label. I know these bands and they are all of the indie genre. I will research these artists videos to collect inspiration. 

Genre Conventions - Drafting and Planning

Indie Pop- To ensure I make my music video realistic and believble I will ensure my actors wear and act the same stereotypical way which artists in the Indie pop genre do.

• Skinny Jeans
• Baggy Shirts
• Long Hair
• Slow Paced Songs
• Meaningful Lyrics
• Video is related to the lyrics
• Long Hair
• Piercings 
• Cigarettes
• Low Budget Video (Woods, Parks, Shopping Centers) 

Drafting and Planning

In a way of preparing for my final music video we decided to get a feel for using the cameras and the different types of shots used to ensure our videos were professionally shot. We used 3 different shots called

• Match Action Shot
• Shot Reverse Shot
• 180 degree Rule

We got into a group of 3 and filmed a shot of a person walking though the door and sitting down at a table with someone and having a 2 way conversation. (Photos will be uploaded soon.) This allowed to film the shot in a separate manner allowing us to put time and effort into each individual shot.

Song Ideas- Drafting and Planning

Kate Nash- Foundations 

I believe this song will be perfect for the overall genre and video ideas which I have started to plan. This song is in the indie pop genre and the overall tempo is one of quite a slow pace which I think is positive a i can take each part of the song and create a scene frame by frame. Another positive of the song being slow is that I can get the people acting in my video to lip sync and as the lyrics are not that fast they can stay in sync with the music.

Song Ideas

Swim Deep- King City                -  This an idea for the music video task which I have decided to create. I believe this would be a good song to use as the pace and beat of the song is quite slow which makes it easy to lip sync over. It also has a nice overall message therefore the moving image scenes which I will depict will be easy on the eye.

RATBOY- FAKE ID                    - This is another idea for my moving image project but is a much different song to the one in which I have just spoke about. This is a song in the indie rock genre but much more fast paced and could be classed as Hip Hop. Personally, I think a music video for this song will not include much lip syncing but the end product will include a storyline.

Initial Thoughts

I am hoping to create a music video with an website homepage and a magazine advertisement as I believe I am creative and the overall task will be both enjoyable but also allow me to reach my full potential.
 As for the genre of the video, I want chose a genre that I listen to so the research process will keep me engaged. Some genres I was thinking of were:

• Indie Pop
• Alternative Music 
• Dance Music 
• Grime
•  Hip Hop

Hopefully, I can come up with some unique and original ideas for the trailer so that I can add codes and conventions of a music video to allow me to gain the best marks possible.